With more than 20 years of experience in the travel and aviation industry, APG Malaysia has built a strong distribution and representation network across the country. We are widely recognised for our expertise in passenger and cargo airline representation, supporting both international carriers and local trade partners.
Our Group President, Tunku Iskandar, is also a board member of the APG Network and serves as Vice President for the Asia Pacific region. With over 35 years of industry experience and active involvement in regional and global travel associations, he provides strategic direction and leadership that supports our continued growth.
Our Services
As an airline representation office in Malaysia, we focus on strengthening the market presence of the airlines we represent. We work closely with the travel trade and passengers, delivering consistent support across sales, distribution, and day-to-day operations.
What We Do
We provide practical, on-ground airline representation, including:
- Sales and marketing support
- Travel agent helpdesk and group desk assistance
- Reservations and ticket servicing, including reissues, refunds, and schedule changes
- Fare rules and product information support
- Baggage assistance and passenger enquiries
- Market intelligence, reporting, and training support
- Liaison support for local operational and regulatory matters
About APG Network
With over 20 years in airline distribution, APG is the world’s largest and most successful passenger and cargo GSA airline representation network. Airlines partner with APG to grow revenue, improve yield, and expand into new markets through cost-effective distribution and local market expertise.
APG provides outsourced solutions across passenger and cargo sales, marketing, fare filing, and customer support. The network also supports settlement plan services, interline, and codeshare solutions to strengthen global reach. APG is proud to partner with 200+ airline clients across all distribution models.
APG continues to innovate through modern distribution solutions, including the APG Direct Connect, built on NDC-compliant technology. With a presence in 170+ countries, APG combines global strategy with experienced local teams to deliver strong market performance worldwide.
Our Commercial Objectives
- Airline-focused on sales and distribution
- Improve global revenue performance
- Variable-cost, success-based approach
- Transparent delivery with consistent standards
- Global strategies implemented locally
Our Mission
APG delivers innovative distribution solutions worldwide, bringing more choice to passengers, more booking options to travel agents, and more revenue opportunities for partner airlines.
Our Vision
To stay at the forefront of airline distribution through continuous innovation, consistent excellence, and strong growth across global and local markets.
Global Partnerships
APG partners with key industry organisations, including:
- ERA, AFRAA, AACO, ATAF, ALTA
- IATA: APG Airlines
ESG Commitment
APG is committed to responsible business practices focused on integrity, respect, diversity and inclusion, strong data confidentiality, and environmentally responsible working methods.
Work With APG
If your airline is exploring new markets or distribution solutions, we welcome the opportunity to discuss how APG can support your growth worldwide.